Whatever You Do, Don’t Follow the Example of the Energy Sector!

As part of the RTA Business Complaints series this week, we’d like to take the time to warn you not to follow the example of the complaint burdened energy sector!

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That experience has taught us that complaints are anathema to the business owner looking to sell on their firm for profit. A potential buyer sees these complaints? You might as well give up on selling it right now, they’ll certainly give up on buying it; they’ll think it’s not worth the hassle!

Just Look at What They’re Doing and Do the Opposite

We’ve taken the time over the past few weeks with the RTA Business complaints series to warn you how not to invoke complaints, how to handle them, how to not handle them etc. Now we want to give you an example of what not to do.

And the complaint beleaguered energy sector is the perfect example of what not to do in every single way; how not to avoid complaints, how not to deal with them etc. Just look at what they’re doing and do the opposite.

Customer Complaints for the Energy Sector Have Reached Their Highest Ever Levels

Notably, the Guardian reported this week that customer complaints for the energy sector have reached their highest ever levels; 1.7 million for the big six energy companies this quarter.

According to consumer group Which?, who started to compile customer complaint data on the sector in 2012, the figure was a rise from the 1.5 million complaints recorded for the same period last year. Npower’s figure in particular was spectacularly bad; 83 complaints for every 1,000 customers.

So What Are They Doing That’s so bad?

So what are they doing that’s so bad, why are they getting so many complaints? How are they handling them? Well obviously rising energy prices is a part of it, but the issue is far more complex.

Executive Director of Which? Richard Lloyd put it best. The Guardian reported that Lloyd said: "Yet again, millions of customers are being let down by poor service from the big six energy companies. If they want to improve the low level of consumer trust in the energy market, suppliers must up their game now.

Give Your Customers Good Service!

That’s it; poor service is facilitating these complaints, and teams are handling them just as poorly. If you want to avoid the damage customer complaints can reap on your eventual plan to sell your business, learn a lesson from the plight of the energy sector, and make sure you give your customers good service!